Catherine Hakim’s ‘Erotic Capital’: Too Much Feminism; Not Enough Evolutionary Psychology

Catherine Hakim, Honey Honey: The Power of Erotic Capital (London: Allen Lane 2011)

Catherine Hakim, a British sociologist – proudly displaying her own ‘erotic capital’ in a photograph on the dust jacket of the hardcover edition of her book – introduces her concept of ‘erotic capital’ in this work, variously titled either Money Honey: the Power of Erotic Capital’ or Erotic Capital: The Power of Attraction in the Boardroom and the Bedroom’.[1]

Although Hakim insists this concept of ‘erotic capital’ is original to her, in reality it appears to be little more than social science jargon for sex appeal – a new term invented for a familiar concept, introduced to disguise the lack of originality of the concept.[2]

Certainly, Hakim may be right that economists and sociologists have often failed to recognize and give sufficient weight to the importance of sexual attractiveness in human relations. However, this reflects only the prejudices, puritanism and prudery of economists and sociologists, not the originality of the concept.

In fact, the importance of sexual attractiveness in human affairs has been recognized by intelligent laypersons, poets and peasants from time immemorial. It is also, of course, a central focus of much research in evolutionary psychology.

Hakim maintains that her concept of ‘erotic capital’ is broader than mere sex appeal by suggesting that even heterosexual people tend to admire and enjoy the company of individuals of the same sex with high levels of erotic capital:

Even if they are not lesbian, women often admire other women who are exceptionally beautiful, or well-dressed, and charming. Even if they are not gay, men admire other men with exceptionally well-toned, ‘cut’ bodies, handsome faces and elegant social manners” (p153).

There is perhaps some truth to this.

For example, I recall hearing that the audiences at (male) bodybuilding contests are, perhaps oddly, composed predominantly of heterosexual men. Similarly, since action movies are a genre that appeals primarily to male audiences, it was presumably heterosexual men and boys who represented the main audiences for Arnold Schwarzenegger action movies during his 1980s heyday, and they were surely not attracted by his acting ability. Indeed, I am reminded of this meme.[3]

Likewise, heterosexual women seem, in many respects, even more obsessed with female beauty than are heterosexual men. Indeed, this is arguably not very surprising, since female beauty is of far more importance to women than to men, since their own marital prospects, and hence socioeconomic status, depend substantially upon it.

Thus, just as pornographic magazines, which, until eclipsed in the internet age, attracted an overwhelmingly male audience, were filled with pictures of beautiful, sexy women in various states of undress, so fashion magazines, which attracted an audience as overwhelmingly female and porn’s was male, were likewise filled with pictures of beautiful, sexy women, albeit somewhat less explicit and wearing more clothes.

However, if men do indeed sometimes admire muscular men, and women do sometimes admire beautiful women, I nevertheless suspect people are just as often envious of and hence hostile towards same-sex rivals whom they perceive as more attractive than themselves.

Indeed, there is even some evidence for this.

In her book, Survival of the Prettiest (which I have reviewed here), Nancy Etcoff reviews many of the advantages associated with good looks, as does Catherine Hakim in Money Honey. However, Etcoff, for her part, also identifies at least one area where beautiful women are apparently at a disadvantage – namely, they tend to have difficulties holding down friendships with other women, presumably on account of jealousy:

Good looking women in particular encounter trouble with other women. They are less liked by other women, even other good-looking women” (Survival of the Prettiest: p50; citing Krebs & Adinolfy 1975).[4]

Interestingly, sexually insightful French novelist Michel Houellebecq, in his novel, Whatever, suggests that the same may be true for exceptionally handsome men. Thus, he writes:

Exceptionally beautiful people are often modest, gentle, affable, considerate. They have great difficulty in making friends, at least among men. They’re forced to make a constant effort to try and make you forget their superiority, be it ever so little” (Whatever: p63).

A Sex Difference in Sexiness?

Besides introducing her supposedly novel concept of ‘erotic capital’, Hakim’s book purports to make two original discoveries, namely that:

  1. Women have greater erotic capital than men do; and
  2. Because men have a greater sex drive than women, “there is a systematic and apparently universal male sex deficit: men generally want a lot more sex than they get” (p39).

However, once one recognizes that ‘erotic capital’ essentially amounts to sex appeal, it is doubtful whether these two claims are really conceptually separate.

Rather, it is the very fact that men are not getting as much sex as they want that explains why women have greater sex appeal than men, because men are always on the lookout for more sex – or, to put the matter the other way around, it is women’s greater levels of sex appeal (i.e. ability to trigger the male sex drive) that explains why heterosexual men want more sex than they can get. After all, it is sex appeal that drives the desire for sex, just as it is one person’s desire for sex that invests the person with whom they desire to have sex with sex appeal.

Indeed, as Hakim herself acknowledges:

It is impossible to separate women’s erotic capital, which provokes men’s desire… from male desire itself” (p97).

Evolutionary Psychology

Yet there is a curious omission in Hakim’s otherwise comprehensive review of the literature on this topic, one that largely deprives her exposition of its claims to originality.

Save for two passing references (at p88 and in an endnote at p320), she omits any mention of a theoretical approach in the human behavioural sciences which has, for at least thirty years prior to the publication of her book, not only focused on sexual attractiveness and recognized what Hakim refers to as the ‘universal male sex deficit’ (albeit not by this name), but also provided a compelling theoretical explanation for this phenomenon, something conspicuously absent from her own exposition – namely, evolutionary psychology and sociobiology.

According to evolutionary psychologists, men have evolved a greater desire for sex, especially commitment-free promiscuous sex, because it enabled them to increase their reproductive success at minimal cost, whereas the reproductive rate of women was more tightly constrained, burdened as they are with the costs of both pregnancy and lactation.

This insight, known as Bateman’s principle dates from over sixty years ago (Bateman 1948), was rediscovered, refined and formalized by Robert Trivers in the 1970s (Trivers 1972), and applied explicitly to humans from at least the late-1970s with the publication of Donald Symons’ seminal The Evolution of Human Sexuality (which I have reviewed here).

Therefore, Hakim is disingenuous claiming:

Only one social science theory [namely, Hakim’s own] accords erotic capital any role at all” (p156).

Yet, despite her otherwise comprehensive review the literature on sexual attractiveness and its correlates, including citations of some studies conducted by evolutionary psychologists themselves to test explicitly sociobiological theories, one searches the index of her book in vain for any entry for ‘evolutionary psychology’, ‘sociobiology’ or ‘behavioural ecology’.[5]

Yet Hakim’s book often merely retreats ground evolutionary psychologists covered decades previously.

For instance, Hakim treats male homosexual promiscuity as a window onto the nature of male sexuality when it is freed from the constraints imposed by women (p68-71; p95-6).

Thus, as evidence that men have a stronger sex drive than women, Hakim writes:

Paradoxically, the most compelling evidence of this comes from homosexuals, who are relatively impervious to the brainwashing and socialization of the heterosexual majority. Lesbian couples enjoy sex less frequently than any other group. Gay male couples enjoy sex more frequently than any other group—and their promiscuous lifestyle makes them the envy of many heterosexual men. Gay men in long-term partnerships who have become sexually bored with each other maintain an active sex life through casual sex, hookups, and promiscuity. Even among people who step outside the heterosexual hegemony to carve out their own independent sexual cultures, men are much more sexually active than women, on average” (p95-6).

Here, Hakim echoes, but conspicuously fails to cite or acknowledge the work of evolutionary psychologist Donald Symons, who, in his seminal The Evolution of Human Sexuality (which I have reviewed here), first published in 1979, some three decades before Hakim’s own book, pioneered this exact same approach, in his ninth chapter, titled ‘Test Cases: Hormones and Homosexuals’. Thus, Symons writes:

I have argued that male sexuality and female sexuality are fundamentally different, and that sexual relationships between men and women compromise these differences; if so, the sex lives of homosexual men and women—who need not compromise sexually with members of the opposite sex—should provide dramatic insight into male sexuality and female sexuality in their undiluted states. Homosexuals are the acid test for hypotheses about sex differences in sexuality” (The Evolution of Human Sexuality: p292).

To this end, Symons briefly surveys the rampant promiscuity of American gay culture in the pre-AIDS era when he was writing, including the then-prevalent practice of gay men meeting strangers for anonymous sex in public lavatoriesgay bars and exclusively gay bathhouses (The Evolution of Human Sexuality: p293-4).

He then contrasts this hedonistic lifestyle with that of lesbians, whose romantic relationships typically mirror heterosexual relationships, being characterized by long-term pair bonds and monogamy.

This similarity between lesbian relationships and heterosexual coupling, and the stark contrast with rampant homosexual male promiscuity, suggests, Symons argues, that, contrary to feminist dogma, which asserts that it is men who both dictate and primarily benefit from the terms of heterosexual coupling, it is in fact women who dictate the terms of heterosexual coupling in accordance with their own interests and desires (The Evolution of Human Sexuality: p300).

Thus, as popular science writer Matt Ridley writes:

Donald Symons… has argued that the reason male homosexuals on average have more sexual partners than male heterosexuals, and many more than female homosexuals, is that male homosexuals are acting out male tendencies or instincts unfettered by those of women” (The Red Queen: p176).

This is, of course, virtually exactly the same argument that Hakim is making, using exactly the same evidence, but Symons is nowhere cited in her book.

Hakim again echoes the work of Donald Symons in noting the absence of a market for pornography among women to mirror the extensive market for pornography produced for male consumers.

Thus, before the internet age, magazines featuring primarily nude pictures of women commanded sizable circulations despite the stigma attached to their purchase. In contrast, Hakim reports:

The vast majority of male nude photography is produced by men for male viewers, often with a distinctly gay sensibility… Women should logically be the main audience for male nudes, but they display little interest. Most of the erotic magazines aimed at women in Europe have failed, and almost none of the photographers doing male nudes are women. The taste for erotica and pornography is typically a male interest, whether heterosexual or homosexual in character…The lack of female interest in male nudes (at least to the same level as men) demonstrates both lower female sexual interest and desire, and the higher erotic value of the female nude in almost all cultures —with a major exception being ancient Greece” (p71).

Yet here again Hakim directly echoes, but fails to cite, Donald Symons’s seminal The Evolution of Human Sexuality, who, citing the Kinsey Reports, observed:

Enormous numbers of photographs of nude females and magazines exhibiting nude or nearly nude females are produced for heterosexual men; photographs and magazines depicting nude males are produced for homosexual men, not for women” (The Evolution of Human Sexuality: p174)

This Symons calls “the natural experiment of commercial periodical publishing” (The Evolution of Human Sexuality: p182).

Similarly, just as Hakim notes that “the vast majority of male nude photography is produced by men for male viewers, often with a distinctly gay sensibility” (p71), so Symons three decades earlier concluded:

That homosexual men are at least as likely as heterosexual men to be interested in pornography, cosmetic qualities and youth seems to me to imply that these interests are no more the result of advertising than adultery and alcohol consumption are the result of country and western music” (The Evolution of Human Sexuality: p304).

However, Symons’s pioneering book on the evolutionary psychology human sexuality is not cited anywhere in Hakim’s book, and neither is it listed in her otherwise quite extensive bibliography.

Sex Surveys

Another odd omission from Hakim’s book is that, while she extensively cites the findings of numerous ‘sex surveys’ replicating the robust finding that men report more sexual partners over any given timespan than women do, Hakim never grapples with, and only once in passing alludes to, the obvious problem that (homosexual encounters aside) every sexual encounter must involve both a male and a female, such that, on average, given the approximately equal numbers of both males and females in the population as a whole (i.e. an equal sex ratio), men and women must have roughly the same average number of sex partners over their lifetimes.[6]

Two explanations have been offered for this anomalous finding. Firstly, there may be a small number of highly promiscuous women – i.e. prostitutes – whom surveys generally fail to adequately sample (Brewer et al 2000).

Alternatively, it is suggested, not unreasonably, that respondents may be dishonest even in ostensibly anonymous surveys, especially when they deal with sensitive subjects such as a person’s sexual experience and behaviours.

Popular stereotype has it that it is men who lie in sex surveys in order to portray themselves as more promiscuous and hence ‘successful with women’ than they really are.

However, while this claim seems to be mostly conjecture, there is actual data showing that women are also dishonest in sex surveys, lying about their number of sex partners for precisely the opposite reason – namely to appear more innocent and chaste, or at least less rampantly slutty, than they really are, given the widespread demonization of promiscuity among women.

Thus, one interesting study found that women report relatively more sexual partners in surveys when they believe their answers are anonymous than they do when they believe their answers may be viewed by the experimenter, and more still when they believe that they are hooked up to a polygraph machine designed to detect any dishonest answers when reporting their answers. Indeed, in the fake lie-detector conditions, female respondents actually reported more sexual partners than did male respondents (Alexander and Fisher 2003).

A further factor may be that men and women define ‘sex’ differently, at least for the purposes of giving answers to sex surveys, perhaps exploiting the same sort of semantic ambiguities that Bill Clinton sought to exploit to evade perjury charges in relation to his claim not to have had sexual relations’ with Monica Lewinsky.

Paternity Certainty, Mate Guarding and the Suppression of Female Sexuality

Hakim claims men have suppressed women’s exploitation of their erotic capital because they are jealous of the fact that women have more of it and wish to stop women taking advantage of their superior levels of ‘erotic capital’. Thus, she claims:

Men have taken steps to prevent women exploiting their one major advantage over men, starting with the idea erotic capital is worthless anyway. Women who openly deploy their beauty or sex appeal are belittled as stupid, lacking in intellect and other ‘meaningful’ social attributes” (p75).

In particular, Hakim views so-called ‘sexual double-standards’ and the puritanical attitudes expressed by many religions (especially Christianity and Islam) as mechanisms by which men suppress female sexuality and thereby prevent women taking advantage of their greater levels of ‘erotic capital’ or sex appeal as compared to men.

Citing the work of female historian Gerda Lerner, Hakim claims that men established patriarchy and sought to control the sexuality of women so as to assure themselves of the paternity of their offspring:

Patriarchal systems of control and authority were developed by men who wanted to be sure that their land and property, whatever they were, would be passed on to their own biological children” (p77).

However, she fails to explain the ultimate evolutionary reason why men would ever even be interested in, or care about, the paternity of the offspring who inherit their property.

Here, of course, evolutionary psychology provides a ready and compelling explanation.

Evolutionary psychologists contend that human male’s interest in the paternity of their putative offspring ultimately reflects the sociobiological imperative of maximizing their reproductive success by securing the passage of their genes into subsequent generations, and their concern that their parental investment not be maladaptively misdirected towards offspring fathered, not by themselves, but rather by a rival male.

Yet Hakim is evidently unaware of, or at least does not cite, the substantial scientific literature in evolutionary psychology on male sexual jealousy and mate guarding (e.g. Wilson & Daly 1992; Buss et al 1992).

Had Hakim familiarized herself with this literature, and the literature on mate guarding among non-human animals, she might have spared herself from her next error. For on the very next page, citing another female historian, one Julia Stonehouse, Hakim purports to trace men’s efforts to control women’s sexuality back to the supposed discovery of the role sex – and of men – in reproduction in 3000BC (p78-9).

At the beginning of civilization, from around 20000 BC to 8000 BC, there were no gods, only goddesses who had the magical power to give birth to new life quite independently… Men were seen to have no role at all in reproduction up up to around 3000 BC… Theories of reproduction changed around 3000 BC – man was suddenly presented as sowing the ‘seed’ that was incubated by women to deliver the man’s child… Control of women’s sexuality started only when men believed they planted the unique seed that produces a baby” (p78-9).[7]

This would seem a very odd claim to anyone with a background in biology, especially in sociobiology, behavioural ecology and animal behaviour.

Hakim is apparently unaware that naturalists have long observed analogous patterns of what biologists call mate guarding among non-human species, who are, of course, surely not consciously (or even subconsciously) aware of the relationship between sexual intercourse and reproduction, but who have nevertheless been programmed by natural selection to behave in such a way as to maximise their reproductive success by engaging in such mate-guarding behaviours, even without any conscious awareness of the ultimate evolutionary function of such behaviour.

For example, analogous behaviours are observed among our closest extant nonhuman relatives, namely chimpanzees. Thus, Jane Goodall, in her seminal study of chimpanzee behaviour in the wild, describes how the dominantalpha male’ within a troop of chimpanzees will attempt to prevent any males other than him from mating with a fertile estrus female, though she acknowledges:

The best that even a powerful alpha male can, realistically, hope to do is to ensure that most of the copulations around the time of ovulation are his” (The Chimpanzees of Gombe: p473).

In addition, she reports how even subordinate males sometimes successfully sequester fertile females into consortships, whereby they seclude fertile females, often forcibly, leading them to a peripheral part of the group’s home range so as to monopolize sexual access to the female in question, until her period of maximum fertility and sexual receptivity has passed (The Chimpanzees of Gombe: p453-465).

Such chimpanzee consortships sometimes involve force and coercion but other times seem to be largely consensual. We might therefore characterize them as representing the rough chimpanzee equivalent something in between either:

  1. Taking your wife or girlfriend away for a romantic weekend away in Paris; or
  2. Kidnapping a teenage girl and keeping her locked in the basement as a sex slave.

Certainly then, although chimpanzees are almost certainly unaware of the role of sexual intercourse, and of males, in reproduction, they nevertheless engage in mate-guarding behaviours simply because such behaviours tended to maximize their reproductive success in ancestral environments.

Indeed, more controversially, Goodall herself even tentatively proposes an analogy with human sexual jealousy, noting that:

“[Some] aggressive interventions [among chimpanzees] appear to be caused by feelings of sexual and social competitiveness which, if we were describing human behavior, we should label jealousy” (The Chimpanzees of Gombe: p326).

Thus, if our closest ancestors among extant primates, along with humans themselves, evince something akin to sexual jealousy and male sexual proprietariness, then it is a fair bet that our common ancestor with chimpanzees did too, and hence that mate-guarding was also practised by our prehuman ancestors, and certainly predates 3000 BC, the oddly specific date posited by Hakim and Stonehouse.

Certainly, mate-guarding does not require, or presuppose, any conscious (or indeed subconscious) awareness of the role of sexual intercourse – or even of males – in reproduction.[8]

Who Is Responsible to the Stigmatization of Promiscuity?

As for Hakim’s claim that men have suppressed women’s exploitation of their erotic capital because they are jealous of the fact that women have more of it and wish to stop women taking advantage of their superior levels of ‘erotic capital’, this also seems very dubious.

Take, for example, the stigmatization of sex workers such as prostitutes, a topic to which Hakim herself devotes considerable attention. Hakim argues that this stigma results from men’s envy of women’s greater levels of erotic capital and their desire to prevent women from exploiting this advantage to the full.

Thus, she writes:

The most powerful and effective weapon deployed by men to curtail women’s use of erotic capital is the stigmatization of women who sell sexual services” (p75).

Unfortunately, however, this theory is plainly contradicted by the observation that women are actually generally more censorious of promiscuity and prostitution than are men (Baumeister and Twenge 2002).

In contrast, men, for obvious reasons, rather enjoy the company of prostitutes and other promiscuous women – although it is true that, due to concerns regarding paternity certainty, they may not wish to marry them.

Hakim, for her part, acknowledges that:

The stigma attached to selling sexual services in the Puritan Christian world… is so complete that women are just as likely as men to condemn prostitution and prostitutes. Sometimes women are even more hostile, and demand the eradication (or regulation) of the industry more fiercely than men, a pattern now encouraged by many feminists” (p76).

In an associated endnote, going further, she even concedes:

In Sweden, the 1996 sex survey showed women objected to prostitutes twice as often as men: two fifths of women versus one fifth of men thought that both buyers and sellers should be treated as criminals” (p282).

Yet this pattern is by no means limited to Sweden, but rather appears to be universal. Thus, Baumeister and Twenge report:

Women seem consistently more opposed than men to prostitution and pornography. Klassen, Williams, and Levitt (1989) reported the results of a survey asking whether prostitution is ‘always wrong’. A majority (69%) of women, but only a minority (45%) of men, were willing to condemn prostitution in such categorical terms. At the opposite extreme, about three times as many men (17%) as women (6%) responded that prostitution is not wrong at all” (Baumeister and Twenge 2002).

Indeed, men appear to more liberal, permissive and tolerant, and women more censorious, in respect of virtually aspects of sexual morality. Thus, women are much more likely than men to disapprove of pornography, promiscuity, prostitution, premarital sex, sex with robots and household appliances and other such fun and healthy recreational activities (see Baumeister and Twenge 2002).[9]

Faced with this overwhelming evidence, Hakim is forced to acknowledge:

If women in Northern Europe object to the commercial sex industry more strongly than men, this seems to destroy my argument that the stigmatization and criminalization of prostitution is promoted by patriarchal men” (p76).

However, Hakim has a ready, if not entirely convincing, response, maintaining that:

Over time women have come to accept and actively support ideologies that constrain them” (p77).

And also that:

Women have generally had the main responsibility for enforcing constraints but did not invent them” (p273, note 20).

However, this effectively reduces women to mindless puppets without agency of their own.

It also fails to explain why women are actually more puritanical than are men themselves.

Perhaps evil, devious, villainous, patriarchal men could somehow have manipulated women, against their own better interests, into being somewhat puritanical, or perhaps even as puritanical as are men themselves. However, they are unlikely to have succeeded in manipulating women into becoming even more puritanical than those evil male geniuses supposedly doing the manipulation and persuading.

Hakim’s Mythical ‘Male Sex Right

Hakim suggests that sexual morality reflects what she calls a “male sex right” (p82).

Thus, she argues that the moral opprobrium attaching to gold-diggers and prostitutes reflects the supposed patriarchal assumption that:

Men should get what they want for free, especially sex” (p79).

Men should not have to pay women for sexual favours or erotic entertainments [and] men should get what they want for free” (p98).

However, this theory is plainly contradicted by three incontestable facts.

First, promiscuous sex is stigmatized even where it does not involve payment. Thus, if prostitutes are indeed stigmatized, so are ‘sluts’ who engage in sex promiscuously but without any demand for payment.

Secondly, marriage is not condemned by moralists but rather held up as a moral ideal despite the fact that, as Hakim herself acknowledges, it usually involves a trade of sexual access in return for financial support – i.e. disguised (and overpriced) prostitution.

Third, far from advocating, as suggested by Hakim, that men should ‘get sex for free’, Christian moralists traditionally promoted abstinence and celibacy, especially before marriage, outside of marriage, and, for those held in highest regard by the church (i.e. nuns, monks and priests), permanently.[10]

In short, what seems to be condemned by moralists seems to be the promiscuity itself, not the demand for payment.

After all, if there really were  a “male sex right”, as contended by Hakim, then rape would presumably be, not a crime, but rather a basic, universal and inalienable human right!

Puritanism and Prudery as Price-fixing Among Prostitutes

A more plausible theory of the stigmatization of sex work might be sought, not in the absurd fallacies of feminism, but in the ‘dismal science’ of economics.

On this view, what is stigmatized is not the sale of sex itself, but rather its availability at too low a price.

Sex available at too low a price runs undercutting other women and driving down the prices the latter can themselves hope to demand for sexual services.

On this view, if men can get bargain basement blowjobs outside of marriage or similar ‘committed’ relationships, then they will have no need to pursue such relationships and women will lose the economic security with which these relationships provide them.

Hakim claims that sexual morality reflects the assumption that:

Men should get what they want for free, especially sex” (p79).

My own view is almost the opposite. Sexual morality reflects the assumption, not that men should be able to get sex for free, but rather that they should be obliged to pay a hefty price (e.g. the ultimate price – marriage), and certainly a lot more than is typically demanded by prostitutes.

Aside from myself, this view has been most comprehensively developed by psychologist Roy Baumeister and colleagues. Baumeister and Vohs (2006: p358) write:

“The so-called ‘cheap’ woman (the common use of this economic term does not strike us as accidental), who dispenses sexual favors more freely than the going rate, undermines the bargaining position of all other women in the community, and they become faced with the dilemma of either lowering their own expectations of what men will give them in exchange for sex or running the risk that their male suitors will abandon them in favor of other women who offer a better deal” (Baumeister and Vohs 2006: p358).

On this view, women’s efforts to prevent other women from capitalizing on their sex appeal is, as Baumeister and Vohs put it, analogous to:

Other rational economic strategies, such as OPEC‘s efforts to drive up the world price of oil by inducing member nations to restrict their production” (Baumeister and Vohs 2006: p357).

Interestingly, an identical analogy – between the supply of oil and of sex – had earlier been adopted by Warren Farrell in his excellent The Myth of Male Power (which I have reviewed here), where he wrote:

In the Middle East, female sex and beauty are to Middle Eastern men what oil and gas are to Americans: the shorter the supply the higher the price. The more women ‘gave’ away sex for free, or for a small price, the more the value of every woman’s prize would be undermined, which is why anger toward prostitution, purdah violation (removing the veil), and pornography runs so deep, especially among women. It is also why parents told daughters, ‘Don’t be cheap.’ ‘Cheap’ sex floods the market” (The Myth of Male Power: p77).

This then explains why women are generally more puritanical and censorious of promiscuity, prostitution and pornography than are men.

It might also explain why feminism and puritanical anti-sex attitudes tend to go together.

Hakim herself insists that feminist campaigners against prostitution, pornography and other such fun and healthy recreational activities are the unwitting dupes of their patriarchal oppressors, having inadvertently internalized ‘patriarchal’ norms that demonize sex work and women’s legitimate exploitation of their erotic capital for financial gain.

In fact, however, the feminists are probably acting in their own selfish best interests by opposing such activities. As Donald Symons explains in his excellent The Evolution of Human Sexuality (which I have reviewed here):

The gain in power to control heterosexual interaction that accompanies the reduction of sexual pleasure is probably one reason… that feminism and antisexuality often go together… As with more recent feminist movements the militant suffrage movement in England before World War I ‘never made sexual freedom a goal, and indeed the tone of its pronouncements was more likely to be puritanical and censorious on sexual matters than permissive: ‘Votes for women and chastity for men’ was one of Mrs Pankhurst’s slogans’… Much recent feminist writing about female sexuality… emphasize[s] masturbation and, not infrequently, lesbianism, which in some respects are politically equivalent to antisexuality”  (The Evolution of Human Sexuality: p262).

However, if feminist prudery is rational in reflecting the interests of feminist prudes, it does not reflect the interests of women in general. Indeed, to represent the interests of women as a whole (as feminists typically purport to do) is almost impossible, because the interests of different women conflict, not least since women are in reproductive competition primarily with one another. Thus, Symons observes:

Feminist prostitutes and many nonprostitute, heterosexual feminists are in direct competition, and it should be no surprise that they are often to be found at one another’s throats” (The Evolution of Human Sexuality: p260).

This, he explains, is because:

To the extent that heterosexual men purchase the services of prostitutes and pornographic masturbation aids, the market for the sexual services of nonprostitute women is diminished and their bargaining position vis-à-vis men is weakened… The implicit belief of heterosexual feminists such as Brownmiller that, in the absence of prostitution and pornography, men will come to want the same kinds of heterosexual relationships that women want may be an attempt to underpin morally a political program whose primary goal is to improve the feminists’ own bargaining position”  (The Evolution of Human Sexuality: p260).

Hakim does not really address this alternative and, in my view, far more plausible theory of the origins of, and rationale behind, sexual prudery and puritanism. Indeed, she does not even mention this alternative explanation for the stigmatization and criminalization of sex work anywhere in the main body of her text, instead only acknowledging its existence in two endnotes (p273 & p283).

In both endnotes, she gives little consideration to the theory, but rather summarily and rather dismissively rejects the theory. On the first occasion, she gives no real reason for rejecting this theory, merely commenting that, in her opinion, Baumeister and Twenge (2002), who champion this theory:

Confuse distal and proximate causes, policy-making and policy implementation. Women generally have the main responsibility for enforcing constraints but do not invent them” (p273, note 20).

On the second occasion, she simply claims, in a single throwaway sentence:

The trouble with this argument is of course that marital relationships are not comparable with casual relationships” (p283, note 8).

However, although this sentence includes the words “of course”, its conclusion is by no means self-evident, and Hakim provides no evidence in support of this conclusion in the endnote.

Admittedly, she does briefly expand upon the same idea at a different point her text, where she similarly contends:

The dividing line between the two markets [i.e. mating markets involving short-term relationships and long-term relationships] is sufficiently important for there to be little or no competition between the two markets” (p235).

This, however, seems doubtful. From a male perspective, both long-term and short-term relationships may serve identical ends – namely access to regular sex.[11]

Therefore, paying a prostitute may represent an alternative (often cheaper) substitute for the time and expense of conventional courtship.

As Donald Symons puts it:

The payment of money and the payment of commitment are not psychologically equivalent, but they may be economically equivalent in the heterosexual marketplace” (The Evolution of Human Sexuality: p260).

Indeed, conventional courtship often, indeed almost invariably, involves the payment of monies by the male partner (e.g. for dates).

Thus, as I have written previously:

The entire process of conventional courtship is predicated on prostitution – from the social expectation that the man pay for dinner on the first date, to the legal obligation that he continue to provide for his ex-wife, through alimony and maintenance, for anything up to ten or twenty years after he has belatedly rid himself of her.

Thus, according to Baumeister and Twenge:

Just as any monopoly tends to oppose the appearance of low-priced substitutes that could undermine its market control, women will oppose various alternative outlets for male sexual gratification” (Baumeister and Twenge 2002: p172).

As explained by Tobias and Mary Marcy in their forgotten early twentieth century Marxist-masculist masterpiece, Women As Sex Vendors (which I have reviewed here and here), street prostitutes, especially those supporting a pimp, are stigmatized simply because:

These women are selling below market or scabbing on the job” (Women As Sex Vendors: p29).

What’s that got to do with the Price of Prostitutes?

Particularly naïve, if not borderline economically illiterate, is Hakim’s conclusions regarding the likely effect of the decriminalization of prostitution on the prices prostitutes are able to demand for their services. Thus, she writes:

The only realistic solution to the male sex deficit is the complete decriminalization of the sex industry. It should be allowed to flourish like other leisure industries. The imbalance in sexual interest would be resolved by the laws of supply and demand, as it is in other entertainments. Men would probably find they have to pay more than they are used to” (p98).

In fact, far from men “find[ing] they have to pay more than they are used to”, the usual consequence of the decriminalization of the sale of a commodity is a fall in the value of this commodity, not a rise.

This is because criminalization produces additional costs for suppliers, not least the risk of prosecution, which are almost invariably more than enough to offset lack of regulation and taxes, and the reduced demand attendant to criminalization, which generally reflects the generally lesser risk of prosecution associated with consumption as opposed to supply.[12]

Thus, with the passage into force of the Volstead Act in 1920, which banned the sale and purchase of alcoholic beverages throughout the USA, the price of alcohol is said to have roughly tripled or even quadrupled.

Similarly, the legalization of marijuana in many US states seems to have been associated with a drop in its price, albeit not as great a fall as some opponents (and no few advocates!) of legalization apparently anticipated.

Indeed, later in her book rather contradicting herself, Hakim admits:

In countries where the [sex] trade is criminalized, such as the United States and Sweden, the local price of sexual services can be pushed higher, due to higher risks” (p165).

And also that:

In countries where prostitution is criminalized, fees can sometimes be higher than in countries where it is legal, due to scarcity and higher risks” (p87).

In short, all the evidence suggests that, if prostitution were entirely decriminalized, or, better still, destigmatized as well, then, far from men “find[ing] they have to pay more than they are used to”, in fact the price of prostitutes would drop considerably.

Hakim writes:

Women offering sexual services can earn anywhere between double and fifty times more than they could earn in ordinary jobs, especially jobs at a comparable level of education. This world of greater opportunity is something that men would prefer women not know about. This is the principal reason why providing sexual services is stigmatized… to ensure women never learn anything about it” (p229).

In reality, however, far from this being something that “men would prefer women not know about”, men would benefit if more women were aware of, and took advantage of, the high earnings available to them in the sex industry – because then more women would presumably enter this line of work and hence prices would be driven down by increased competition.

In addition, if more women worked in the sex industry, fewer would be competing for jobs with men in other industries.

In contrast, the main losers would be existing sex workers, who find that they would have to drop their prices in order to cope with increased competition from other service providers – and perhaps also women in pursuit of husbands, who would find that, with bargain basement blowjobs available from prossies, more and more men find have little need to subject themselves to the inequities and indignities of marriage and conventional courtship, which, of course, offer huge economic benefits to women precisely because they are, compared to purchasing the services of prostitutes, such a bad deal for men.

Sexual Double-Standards Cut Both Ways

Arguing that the stigmatization of sex work is “the most powerful and effective weapon deployed by men to curtail women’s use of erotic capital”, Hakim points to the fact that this “stigma… never affects men who sell sex quite so much” as evidence that this stigma was invented by, and hence serves the interests of, evil male oppressors.

Thus, she contends:

The patriarchal nature of… [negative] stereotypes [about sex workers] is exposed by quite different perceptions of men who sell sex: attitudes here are ambivalent, conflicted, unsure” (p76).

I would contend that there is a more convincing economic explanation as why males providing sexual services are relatively less stigmatized – namely, gigolos and rent-boys, in offering services to women and homosexual men, do not threaten to undercut the prices demanded by non-prostitute women on the hunt for husbands.

Indeed, the proof that there is nothing whatever patriarchal about these differing perceptions is provided by the fact that, in respect of long-term relationships, these ‘double-standards’ are reversed.

Thus, whereas homemaker’ or ‘housewife is a respectable occupation for a woman, attitudes towards ‘househusbands’ who are financially dependent on their wives are – to adopt Hakim’s own phraseology – ‘ambivalent, conflicted, unsure’.

Meanwhile, men who are financially dependent on their partners and whose partners happen to work in the sex industry – i.e. pimps – are actually criminalized for their purportedly exploitative lifestyle.

However, the lifestyle of a pimp is actually directly analogous to that of a housewife/homemaker – both are economically dependent on their sexual partners and both are notorious for spending an exorbitant proportion of their sexual partner’s earnings on items such as clothing and jewellery.

Women’s Sexual Power – Innate or Justly Earned?

Hakim argues that exploitation of sex appeal for financial gain – e.g. working in the sex industry, marrying for money or flirting with the boss for promotions – ought to be regarded as a perfectly legitimate means of social, occupational and economic advancement.

In defending this proposition, she resorts to ad hominem, asserting (without citing data) that disapproval of the exploitation of erotic capitalalmost invariably comes from people who are remarkably unattractive and socially clumsy” (p246).

I will not stoop to respond to this schoolyard-tier substitution of personal abuse for rational debate (roughly, ‘if you disagree with me it’s only because you’re ugly!’), save to comment that the important question is not whether such people is ugly – but rather whether they are right.

Defending women’ exploitation of the male sexual drive, Hakim protests

Apparently is fine for men to exploit any advantage they have in wealth or status, but rules are invented to prevent women exploiting their advantage in erotic capital” (p149).

However, this ignores the fact that, whereas men’s greater earnings are a consequence of the fact that they work longer hours, for a greater proportion of their adult lives, in more dangerous and unpleasant working conditions, women’s greater level of sex appeal merely reflects their good fortune in being born female.

Yet Hakim denies erotic capital is “entirely inherited”, instead insisting:

All aspects of erotic capital can be developed, just like intelligence”.[13]

However, no amount of make-up, howsoever skillfully applied, can disguise excessively irregular features and even expensive plastic surgery and silicone enhancements are recognized as inferior to the real thing.

Moreover, even Hakim would presumably be hard-pressed to deny that the huge advantages incumbent on being born female are indeed “entirely inherited”. Indeed, even men who undergo costly gender reassignment surgery are rarely as attractive as even the average woman.

However, Hakim insists that:

Women generally have higher erotic capital than men because they work harder at it” (p244).

Here, I suspect Hakim has her causation precisely backwards. In fact, women work harder at being attractive (e.g. applying makeup, spending copious amounts of money on clothes, jewelry etc.) precisely because the rightly realize that good looks has bigger pay-offs for women than for men.

Indeed, Hakim herself admits:

Even if men and women had identical levels of erotic capital, the male sex deficit automatically gives women the upper-hand in private relationships” (p244).[14]

A Darwinian perspective suggests that both women’s greater erotic capital and the male sex deficit result ultimately from the fact that females biologically make a greater investment in offspring and therefore represent the limiting factor in mammalian reproduction.

In short, no amount of hard work will grant to men the sexual power conferred upon women simply by virtue of their fortune in being born as a member of the privileged sex.

Disadvantage, Discrimination and Double-Standards

Given that she believes erotic capital can be enhanced through the investment of time and effort, Hakim denies that the advantages accruing to attractive people are in any way unfair or discriminatory. Similarly, she does not regard the advantages accruing to women on account of their greater erotic capital – such as their greater ability to marry up’ (‘hypergamy’) or earn lucrative salaries in the sex industry – as unfair.

However, oddly, Hakim is all too ready to invoke the malign spectre of ‘discrimination’ on those rare occasions where inequality of outcome seemingly benefits men over women.

Thus, Hakim gripes argues that:

The entertainment industry… currently recognizes and rewards erotic capital more than any other industry. However, here too there is an unfair bias against women that leads to lower rewards for higher levels of erotic capital than are observed for men. In Hollywood, male stars earn more than female stars, even though female stars do the same work, but going ‘backwards and in high heels’” (p231).

Oddly, however, Hakim neglects to observe that in Hollywood’s next door neighbour, the pornographic industry, female performers earn more than men and the disparity is much greater and affects all performers, not just A-list stars.

This is despite the fact that, in this very same paragraph quoted above, she acknowledges in parenthesis that “entertainment industry… includes the commercial sex industry” (p231).

Neither does Hakim note that, as discussed by Warren Farrell in Why Men Earn More (reviewed here):

Top women models earn about five times more, that is, about 400% more, than their male ‘equivalent’. Put another way, men models earn about 20% of the pay for the same work” (Why Men Earn More: p97-8).

Hakim rightly decries the fact that:

The concept of discrimination is too readily applied in situations where there is differential treatment or outcomes. In many cases, there are simple explanations for such outcomes that do not involve unfair favoritism or intentional bias” (p131-2).

Yet, oddly, despite this wise counsel, Hakim fails to follow her own advice, being all too ready to invoke discrimination as an explanation, especially malign patriarchal discrimination, wherever she finds women at a seeming disadvantage.

For example, many studies find that more physically attractive people earn somewhat higher salaries, on average, than do relatively less attractive people (e.g. Scholz & Sicinski 2015).

However, perhaps surprisingly, the wage premium associated with good looks is generally found to be somewhat greater for males than for females (e.g. Frieze, Olson & Russell 1991).[15]

This is, for Hakim, a form of “hidden sex discrimination” (p194). Thus, she protests:

Attractive men receive a larger beauty premium than do women. This is clear evidence of sex discrimination, especially as all studies show women score higher than men on attractiveness scales” (p246).

At first glance, it may indeed seem anomalous that the wage premium associated with physical attractiveness is rather greater for men than for women. However, rather than rushing to invoke the malign spectre of sexual discrimination, a simpler explanation is readily at hand.

Perhaps relatively more attractive women simply reduce their efforts in the workplace because other means of social advancement are opened up to them by virtue of their physical attractiveness – not least marriage.

After all, as Hakim herself emphasizes elsewhere in her book:

The marriage market remains an avenue for upward social mobility long after the equal opportunities revolution opened up the labor market to women. All the evidence suggests that both routes can be equally important paths to social status and wealth for women in modern societies” (p142).

Therefore, rather than expend effort to advance herself through her career, a young woman, especially an attractive young woman, instead focuses her attention on marriage as a form of advancement. As the redoubtable HL Mencken put it in his book In Defense of Women:

The time is too short and the incentive too feeble. Before the woman employee of twenty-one can master a tenth of the idiotic ‘knowledge’ in the head of the male clerk of thirty, or even convince herself that it is worth mastering, she has married the head of the establishment or maybe the clerk himself, and so abandons the business” (In Defense of Women: p70).

Or, as Matthew Fitzgerald puts it in his delightfully subtitled Sex-ploytation: How Women Use Their Bodies to Extort Money From Men:

It takes far less effort to warm the bed of a millionaire than to earn a million dollars yourself” (Sex-ploytation: p10)

In short, why work for money when you have the easier option of marrying it instead?

Moreover, evidence suggests that relatively more physically attractive women are indeed able to marry men with higher levels of income and accumulated capital than are relatively less physically attractive women (Elder 1969; Hamermesh and Biddle 1994; Udry & Eckland 1984).

Indeed, some of the same studies that show the lesser benefits of attractiveness for women in terms of earnings and occupational advancement also show greater benefits for women in terms of marriage prospects (e.g Elder 1969; Udry & Eckland 1984).

Thus, psychologist Nancy Etcoff writes, in her book Survival of the Prettiest (which I have reviewed here):

“The best-looking girls in high school are more than ten times as likely to get married as the least good-looking. Better looking girls tend to ‘marry up’, that is, marry men with more education and income then they have” (Survival of the Prettiest: p65)

Yet, in stark contrast, as even Hakim herself acknowledges, ‘marrying up’ is not an option for even the handsomest of males simply because:

Even highly educated women with good salaries seek affluent and successful partners and refuse to contemplate marrying down to a lower-income man (unlike men)… Even today, most women admit that their goal was always to marry a higher-earning man, and most achieve their goal” (p141).[16]

In short, it seems that Hakim regards any advantage accruing to women on account of their greater erotic capital as natural and legitimate, not to mention fair game for women to exploit to the full and at the expense of men.

However, in those rare instances where sexual attractiveness seemingly benefits men more than it does women, this advantage is then necessarily attributed by Hakim to a “hidden sex discrimination” and hence viewed as inherently malign.

Are Women Wealthier Than Men?

Hakim claims that the importance of what she calls erotic capital has been ignored or overlooked due to what she claims is “the patriarchal bias in social science” (p75).

As anyone who is remotely aware of the current state of the social sciences should be all too aware, there is little evidence for “patriarchal bias in social science”. On the contrary, for over half a century at least, the social sciences have been heavily infested with feminism.

My own view is almost the opposite of Hakim’s – namely, it is not “patriarchal bias”, but rather feminist bias that has led social scientists to ignore the importance of sexual attractiveness in social and economic relations – because feminists, in their efforts to portray women as a ‘disadvantaged and oppressed group, have felt the need to ignore or downplay women’s sexual power over men.

In fact, although Hakim accuses them of being unwitting agents of patriarchy, feminists have probably been wise to play down women’s sexual power over men – because once this power is admitted, the fundamental underlying premise of feminism, namely that women represent an oppressed group, is exposed as fallacious.

Indeed, much of data reviewed by Hakim herself inadvertently proves precisely this.

For example, Hakim observes that:

The marriage market remains an avenue for upward social mobility long after the equal opportunities revolution opened up the labour market to women. All the evidence suggests that both routes can be equally important paths to wealth for women in modern societies” (p142).

As a consequence, Hakim observes that:

There are more female than male millionaires in a modern country such as Britain. Normally, men can only make their fortune through their jobs and businesses. Women achieve the same wealthy lifestyle and social advantages through marriage as well as through career success” (p24).

There are more female than male millionaires in Britain. Some women get rich through their own efforts, while others are wealthy widows and divorcées who married well” (p142).

Here, though, I suspect Hakim actually downplays the extent of the gender differential. Certainly, she is right that in observing that “normally, men can only make their fortune through their jobs and businesses” and hence that:

Handsome men who marry into money are still rare compared to the numbers of beautiful women who do this” (p24).

However, while she is right that “some women get rich through their own efforts, while others are wealthy widows and divorcées who married well”, I suspect she is exaggerating when she claims “both routes can be equally important paths to wealth for women in modern societies”.

In fact, while many women become rich through marriage or inheritance, self-made millionaires seem to be overwhelmingly male.

Thus, most self-made millionaires make their fortunes through business and investment. However, as Warren Farrell observes in his excellent Why Men Earn More (reviewed here and here), whereas feminists blame the lower average earnings of women as compared to men on discrimination by employers, in fact, among the self-employed and business owners, where discrimination by employers is not a factor, the disparity in earnings between men and women is even greater than among employees.

Thus, Farrell reports:

When there was no boss to ‘hold women back’, women who owned their own businesses netted, at the time (1970s through 1990s) between 29% and 35% of what men netted; today, women who own their own businesses net only 49% of their male counterparts’ net earnings” (Why Men Earn More: pxx).

On the other hand, focussing on the ultra-rich, in the latest 2023 Forbes 400 list of the richest Americans, there are only sixty women, just fifteen percent of the total, of whom only twelve (i.e. just twenty percent) are, Forbes magazine reports, ‘self-made’, in contrast to fully seventy percent of the men in the list.

None of the six richest women on the list seem to have played any part in accumulating their own wealth, each either inheriting it from a deceased father or husband, or expropriating it from their husbands in the divorce courts.[17]

As Ernest Belfort Bax wrote over a century ago, in collaboration with an anonymous Irish jurist, in The Legal Subjection of Men (which I have reviewed here):

The bulk of women’s property, in 99 out of every 100 cases, is not earned by them at all. It arises from gift or inheritance from parents, relatives, or even the despised husband. Whenever there is any earning in the matter it is notoriously earning by some mere man or other. Nevertheless, under the operation of the law, property is steadily being concentrated into women’s hands” (The Legal Subjection of Men: p9).

This, of course, suggests that it is men rather than women who should be campaigning for ‘equal opportunity’, because, whereas most traditionally male careers are now open to both sexes, the opportunity to advance oneself through marriage remains almost the exclusive preserve of women, since, as Hakim herself acknowledges:

Even highly educated women with good salaries seek affluent and successful partners and refuse to contemplate marrying down to a lower-income man (unlike men)” (p141).

Women also have other career opportunities available to them that are largely closed to men, or at least to heterosexual men – namely, careers in the sex industry.

Yet such careers can be highly lucrative. Thus, Hakim herself reports that:

Women offering sexual services can earn anywhere between twice and fifty times what they could earn in ordinary jobs, especially jobs at a comparable level of education” (p229).

Yet men are not only denied these easy and lucrative means of financial enrichment but are also driven by the Hakim calls the ‘male sex deficit’ to spend a large portion of whatever wealth they can acquire attempting to buy the sexual services and affection of women, whether through paying for sex workers or through conventional courtship.

Thus, as I have written previously:

The entire process of conventional courtship is predicated on prostitution – from the social expectation that the man pay for dinner on the first date, to the legal obligation that he continue to provide for his ex-wife, through alimony and maintenance, for anything up to ten or twenty years after he has belatedly rid himself of her.

As a consequence, despite working fewer hours, for a lesser proportion of their adult lives in safer and more pleasant working environments, women are estimated by researchers in the marketing industry to control around 80% of consumer spending.

Yet Hakim goes even further, arguing that both what she calls the ‘male sex deficit’ and the greater levels of erotic capital possessed by women place women at an advantage over men in all their interactions with one another, on account of what she refers to as ‘the principle of least interest’.

In other words, since men want sex with women more than women want sex with men, all else being equal, women almost always have the upper-hand in their relationships with men.[18]

Indeed, Hakim goes so far as to claim that men are condemned to a:

Semi-permanent state of sexual desire and frustration… Suppressed and unfulfilled desires permeate all of men’s interactions with women” (p228).

Yet, here, Hakim surely exaggerates.

Indeed, to take Hakim’s words literally, one would almost be led to believe that men walk around with permanent erections.

I doubt any man is ever really consumed with overwhelming “suppressed and unfulfilled desires” when conversing with, say, the average fat middle-aged woman in the contemporary west. Indeed, even when engaging in polite pleasantries, routine conversation, or even mild flirtation with genuinely attractive young women, most men are capable of maintaining their composure without visibly salivating or contemplating rape.

Yet, for all her absurd exaggeration, Hakim does have a point. Indeed, she calls to mind Camille Paglia’s memorable and characteristically insightful description of men as:

Sexual exiles… [who] wander the earth seeking satisfaction, craving and despising, never content. There is nothing in that anguished motion for women to envy” (Sexual Personae: p19).

Therefore, Hakim is right to claim that, by virtue of the ‘the principle of least interest’, women generally have the upper-hand in interactions with men.

Indeed, her conclusions are dramatic – and, though she seemingly does not fully appreciate their implications – actually directly contradict and undercut the underlying premises of feminism – namely that women are disadvantaged as compared to men.[19]

Thus, she observes that:

At the national level, men may have more power than women as a group – they run governments, international organizations, the biggest corporation and trade unions. However, this does not automatically translate into men having more power at the personal level. At this level, erotic capital and sexuality are just as important as education, earnings and social networks… Fertilityfurther enhances women’s power” (p245).

 On the contrary, she therefore concludes:

In societies where men retain power at the national level, it is entirely feasible for women to have greater power… for private relationships” (p245).

Yet women’s power over their husbands, and women’s sexual power over men in general, also confers upon women both huge economic power and even indirect political power, especially given that men, including powerful men, have a disposition to behave chivalrously and protectively towards women.

Thus, one is reminded of Arthur Schopenhauer’s observation, in his brilliant, celebrated and infinitely insightful essay On Women, of how:

Man strives in everything for a direct domination over things, either by comprehending or by subduing them. But woman is everywhere and always relegated to a merely indirect domination, which is achieved by means of man, who is consequently the only thing she has to dominate directly” (Schopenhauer, On Women).

Indeed, in this light, we might do no better than contemplate in relation to our own cultures the question Aristotle posed of the ancient Spartans over two thousand years ago:

What difference does it make whether women rule, or the rulers are ruled by women?” (Aristotle, Politics II).

References

Alexander & Fisher (2003) Truth and consequences: Using the bogus pipeline to examine sex differences in self-reported sexuality, Journal of Sex Research 40(1): 27-35.
Bateman (1948), Intra-sexual selection in Drosophila, Heredity 2 (Pt. 3): 349-368.
Baumeister & Vohs (2004) Sexual Economics: Sex as Female Resource for Social Exchange in Heterosexual Interactions, Personality and Social Psychology Review 8(4) 339-363.
Baumseister & Twenge (2002) Cultural Suppression of Female Sexuality, Review of General Psychology 6(2): 166-203.
Brewer, Garrett, Muth & Kasprzyk (2000) Prostitution and the sex discrepancy in reported number of sexual partners, Proceedings of the National Academy of Sciences of the United States of America; USA 2000, 12385.
Buss (1989) Sex differences in human mate preferences: Evolutionary hypotheses tested in 37 cultures, Behavioral and Brain Science 12(1):1-14.
Buss, Larson, Westen & Semmelroth (1992) Sex Differences in Jealousy: Evolution, Physiology, and Psychology, Psychological Science 3(4):251-255.
Elder (1969) Appearance and education in marriage mobility. American Sociological Review, 34, 519-533.
Frieze, Olson & Russell (1991) Attractiveness and Income for Men and Women in Management, Journal of Applied Social Psychology 21(13): 1039-1057.
Hamermesh & Biddle (1984) Beauty and the labor market. American Economic Review, 84, 1174-1194.
Kanazawa (2011) Intelligence and physical attractiveness. Intelligence 39(1): 7-14.
Kanazawa and Still (2018) Is there really a beauty premium or an ugliness penalty on earnings?Journal of Business and Psychology 33: 249–262.
Scholz & Sicinski (2015) Facial Attractiveness and Lifetime Earnings: Evidence from a Cohort Study, Review of Economics and Statistics (2015) 97 (1): 14–28.
Trivers (1972) Parental investment and sexual selection. In B. Campbell (Ed.) Sexual Selection and the Descent of Man, 1871-1971 (pp 136-179). Chicago, Aldine.
Udry and Eckland (1984) Benefits of being attractive: Differential payoffs for men and women.Psychological Reports, 54: 47-56.
Wilson & Daly (1992) The man who mistook his wife for a chattel. In: Barkow, Cosmides & Tooby, eds. The Adapted Mind, New York: Oxford University Press,1992: 289-322.


[1] Both editions appear to be largely identical in their contents, though I do recall noticing a few minor differences. Page numbers cited in the current review refer to the former edition, namely Money Honey: the Power of Erotic Capital, published in 2011 by Allen Lane, which is the edition of which this post is a review.

[2] One is inevitably reminded here of Richard Dawkins’s ‘First Law of the Conservation of Difficulty’, whereby Dawkins not inaccurately observes ‘obscurantism in an academic subject is said to expand to fill the vacuum of its intrinsic simplicity’.

[3] In this context, it is interesting to note that Arnold Schwarzenegger and other bodybuilders with extremely muscular physiques do not seem to be generally regarded as especially handsome and attractive by women. Anecdotally, women seem to prefer men of a more lean and athletic physique, in preference to the almost comically exaggerated musculature of most modern bodybuilders. As Nancy Etcoff puts it in Survival of the Prettiest (reviewed here), women seem to prefer:

Men [who] look masculine but not exaggeratedly masculine” (Survival of the Prettiest: p159).

In writing this, Etcoff seemed to have in mind primarily male facial attractiveness. However, it seems to apply equally to male musculature. For more detailed discussion on this topic, see here.

[4] Although I here attribute beautiful women’s unpopularity among other women to jealousy on the part of the latter, there are other possible explanations for this phenomenon. As I discuss in my review of Etcoff’s book (available here), another possibility is that beautiful women are indeed simply less likeable in terms of their personality. Perhaps, having grown accustomed to being fawned over and receiving special privileges on account of their looks, especially from men, they gradually become, over time, entitled and spoilt, something that is especially apparent to other women, who are immune to their physical charms.

[5] Hakim mentions evolutionary psychology as an approach, to my recollection, only once, in passing, in the main body of her text. Here, she associates the approach with ‘essentialism’, a scare-word, and straw man, employed by social scientists to refer to biological theories of sex and race differences, which Hakim herself defines as referring to “a specific outdated theory that there are important and unalterable biological differences between men and women”, as indeed there undoubtedly are (p88).
Evolutionary psychology as an approach is also mentioned, again in passing, in one of Hakim’s endnotes (p320, note 22). As mentioned above, Hakim also cites several studies conducted by evolutionary psychologists to test specifically evolutionary hypotheses (e.g. Kanazawa 2011; Buss 1989). Therefore, it cannot be that Hakim is simply unaware of this active research programme and theoretical approach.
Rather, it appears that she either does not understand how Bateman’s principle both anticipates, and provides a compelling explanation for the phenomena she purports to undercover (namely, the ‘male sex deficit’ and greater ‘erotic capital’ of women); or that she disingenuously decided not to discuss evolutionary psychology and sociobiology precisely because she recognizes the extent to which it deprives her own theory of its claims to originality.

[6] Actually, due to greater male mortality and the longer average lifespan of women, there are actually somewhat more women than men in the adult population. However, this is not sufficient to account for the disparity in number of sex partners reported in sex surveys, especially since the disparity becomes more pronounced only in older cohorts, who tend to be less sexually active. Indeed, since female fertility is more tightly contrained by age than is male fertility, the operational sex ratio may actually reveal a relative deficit of fertile females.

[7] Before they discovered of the role of men in impregnating women, and in those premodern societies where “this idea never emerged”, there was, Hakim reports, ‘free love’ and rampant promiscuity, sexual jealousy presumably being unknown (p79). Of course, we have heard these sorts of ideas before, not least in the discredited Marxian concept of ‘primitive communism’ and in Margaret Mead’s famous study of adolescence in Samoa. Unfortunately, however, Mead’s claims have been thoroughly debunked, at least with regard to Samoan culture. Indeed, it is notable that, in the examples of such premodern cultures supposedly practising ‘free love’ that are cited by Hakim, Samoa is conspicuously absent.

[8] This error is analogous to the so-called ‘Sahlins fallacy’, so christened by Richard Dawkins in his paper ‘Twelve misunderstandings of kin selection’, whereby celebrated cultural anthropologist (and left-wing political activist) Marshall Sahlins, in his book The Use and Abuse of Biology (reviewed here), assumed that, for humans, or other animals, to direct altruism towards biological relatives proportionate to their degree of relatedness as envisaged by kin selection and inclusive fitness theory, they must necessarily understand the mathematical concept of fractions.

[9] Only in respect of homosexuality, especially male homosexuality, are these attitudes oddly reversed. Here, women are more accepting and tolerant, whereas men are much more likely to disapprove of and indeed be repulsed by the idea of male homosexuality in particular (though heterosexual men often find the idea of lesbian sex arousing, at least until they witness for themselves what most real lesbian women actually look like).

[10] Thus, Hakim herself observes that, under Christian morality:

Celibacy was praised as admirable, then enforced on Catholic priests, monks, and nuns” (p80)

[11] If both long-term and short-term sexual relationships both serve similar functions for men – namely, a means of obtaining regular sexual intercourse – perhaps women do indeed conceive of such relationships as representing entirely separate marketplaces, since, unlike for heterosexual men, short-term commitment-free sex is much easier to obtain for women than is a long-term relationship. This then might explain Hakim’s assumption that the two markets are entirely separate, since, as herself a female, this is how she personally has always perceived it.
However, I suspect that, even for women, the two spheres are not entirely conceptually separate. For example, women sometimes enter short-term commitment-free sexual relationships with men, especially high-status men, in the hope that such a relationship might later develop into a long-term romantic relationship.

[12] Besides the risk of criminal prosecution, the costs for suppliers associated with criminalization include the inability of suppliers to resort to legal mechanisms either for protection or to enforce contracts. This is among the reasons that, in many jurisdictions were prostitution is criminalized, both prostitutes and their clients are at considerable risk of violence, including extortion, blackmail, rape and robbery. It is also why suppliers often turn instead to other means of protection, providing an opening for organized crime elements.

[13] In fact, it is a fallacy to suggest that because something can be enhanced or improved by “time and effort”, this means it is not “entirely inherited”, since the tendency to successfully devote “time and effort” to self-improvement is at least partly a heritable aspect of personality, associated with the personality factor identified by psychometricians as conscientiousness. Behavioural dispositions are, in principle, no less heritable than morphology.

[14] This, of course, implies that the greater female level of ‘erotic capital’ is separable from the ‘male sex deficit’, when, in reality, as I have already discussed the ‘male sex deficit’ provides an obvious explanation for why women have greater sex appeal, since, as Hakim herself acknowledges:

It is impossible to separate women’s erotic capital, which provokes men’s desire… from male desire itself” (p97).

[15] Although there is a robust and well-established correlation between attractiveness and earnings, this does not necessarily prove that it is attractiveness itself that causes attractive people to earn more. In particular, Kanazawa and Still argue that more attractive people also tend to be more intelligent, and also have other personality traits, that are themselves associated with higher earnings (Kanazawa and Still 2018).

[16] Indeed, more affluent women are actually even more selective regarding the socio-economic status that they demand in a prospective partner, preferring partners who are even higher in socioeconomic status than they are themselves (Wiederman & Allgeier 1992; Townsend 1989).
This, of course, contradicts the feminist claim that women only aspire to marry up because, due to supposed discrimination, ‘patriarchy’, male privilege and other feminist myths, women lack the means to advance in social status through occupational means.
In fact, the evidence implies that the feminists have their causation exactly backwards. Rather than women looking to marriage for social advancement because they lack the means to achieve wealth through their careers due to discrimination, instead the better view is that women do not expend great effort in seeking to advance themselves through their careers precisely because they have the easier option of achieving wealth and privilege by simply marrying into it.
Unfortunately, the fact that even women with high salaries and of high socioeconomic status insist on marrying men of similarly high, or preferably even higher, socioeconomic status than themselves means that feminist efforts to increase the number of women in high status occupations, including by methods such as affirmative action and other forms of overt and covert discrimination against men, also have the secondary effect of reducing rates of marriage and hence of fertility, since the higher the socioeconomic status and earnings of women the fewer men there are of the same or higher socioeconomic status for them to marry, particularly because other high status high income occupations are similarly occupied increasingly by other women. This may be one major causal factor underlying one of the leading problems facing developed economies today, namely their failure to reproduce at replacement levels. This is one of many reasons we must stridently oppose such feminist policies.

[17] Of course, being ‘self-made’ is a matter of degree. Many of Among the six richest women in America listed by Forbes, the only ambiguous case, who might have some claim (albeit very weak) to having herself earned some small part of her own fortune, rather than merely inherited it, is the sixth richest woman in America, Abigail Johnson, who is currently CEO of the company established by her grandfather and formerly run by her father. Although she certainly did not build her own fortune, but rather very much inherited it, she nevertheless has been involved in running the family business that she inherited. The five richest women in America, in contrast, have no claim whatsoever to having earned their own fortunes. On the contrary, all seemingly inherited their wealth from male relatives (e.g. husbands, fathers), except for the former wife of Jeff Bezos, who instead expropriated the monies of her husband through divorce. According to Forbes the richest ‘self-made’ woman on the list is the seventh richest woman in America, and thirty-eighth richest person overall, Diana Hedricks. However, since she founded the company upon which her fortune is built with her then-husband, it is reasonable to suppose, given the rarity of ‘self-made’ female millionairs, that he in fact played the decisive role in establishing the family’s wealth.

[18] Actually, however, the situation is more complex. While men certainly want sex more than women do, especially promiscuous sex outside a committed relationship, women surely have a greater desire for long-term, committed, romantic relationships than men do. This complicates the calculus with respect to who has the least interest in a given relationship.
On the other hand, however, the reason why women have a strong desire for long-term committed romantic relationships is, at least in part, the financial benefits and security with which such relationships typically provide them. These one-sided benefits are, of course, further evidence that women do indeed have the upper-hand in their relationships with men, even, perhaps especially, in long-term committed relationships.
Yet men can also obtain sex outside of committed relationships, not least through prostitutes. Yet the very fact that heterosexual prostitution almost invariably involves the man paying the woman for sex rather than vice versa is, of course, further proof that, again, women do indeed have the upper-hand, on account of ‘the principle of least interest’.

[19] A full understanding of the extent to which women’s sexual power over men confers upon them an economically privileged position is provided by several works pre-dating Hakim’s own, namely Esther Vilar’s The Manipulated Man (which I have reviewed here), Matthew Fitzgereld’s delightfully subtitled Sex-Ploytation: How Women Use Their Bodies to Extort Money from Men, Tobias and Mary Marcy’s forgotten early twentieth century Marxist-masculist masterpiece Women As Sex Vendors (which I have reviewed here) and Warren Farrell’s The Myth of Male Power (which I have reviewed here and here).

The Biology of Beauty

Nancy Etcoff, Survival of the Prettiest: The Science of Beauty (New York: Anchor Books 2000) 

Beauty is in the eye of the beholder.  

This much is true by very definition. After all, the Oxford English Dictionary defines beauty as: 

A combination of qualities, such as shape, colour, or form, that pleases the aesthetic senses, especially the sight’. 

If beauty is in the eye of the beholder, then the ‘eye of the beholder’ has been shaped by a process of natural, and sexual, selection to find certain things beautful — and, if beauty is in the ‘eye of the beholder’, then sexiness is located in a different part of the male anatomy but similarly subjective

Thus, beauty is defined as that which is pleasing to an external observer. It therefore presupposes the existence of an external observer, separate from the person or thing that is credited with beauty, from whose perspective the thing or individual is credited with beauty.[1]

Moreover, perceptions of beauty do indeed differ.  

To some extent, preferences differ between individuals, and between different races and cultures. More obviously, and to a far greater extent, they also differ as between species.  

Thus, a male chimpanzee would presumably consider a female chimpanzee as more beautiful than a woman. The average human male, however, would likely disagree – though it might depend on the woman. 

As William James wrote in 1890: 

To the lion it is the lioness which is made to be loved; to the bear, the she-bear. To the broody hen the notion would probably seem monstrous that there should be a creature in the world to whom a nestful of eggs was not the utterly fascinating and precious and never-to-be-too-much-sat-upon object which it is to her” (Principles of Psychology (vol 2): p387). 

Beauty is therefore not an intrinsic property of the person or object that is described as beautiful, but rather a quality attributed to that person or object by a third-party in accordance with their own subjective tastes. 

However, if beauty is then indeed a subjective assessment, that does not mean it is an entirely arbitrary one. 

On the contrary, if beauty is indeed in the ‘eye of the beholder’ then it must be remembered that the ‘eye of the beholder’—and, more importantly, the brain to which that eye is attached—has been shaped by a process of both natural and sexual selection

In other words, we have evolved to find some things beautiful, and others ugly, because doing so enhanced the reproductive success of our ancestors. 

Thus, just as we have evolved to find the sight of excrement, blood and disease disgusting, because each were potential sources of infection, and the sight of snakes, lions and spiders fear-inducing, because each likewise represented a potential threat to our survival when encountered in the ancestral environment in which we evolved, so we have evolved to find the sight of certain things pleasing on the eye. 

Of course, not only people can be beautiful. Landscapes, skylines, works of art, flowers and birds can all be described as ‘beautiful’. 

Just as we have evolved to find individuals of the opposite sex attractive for reasons of reproduction, so these other aspects of aesthetic preference may also have been shaped by natural selection. 

Thus, some research has suggested that our perception of certain landscapes as beautiful may reflect psychological adaptations that evolved in the context of habitat selection (Orians & Heerwagen 1992).  

However, Nancy Etcoff does not discuss such research. Instead, in ‘Survival of the Prettiest’, her focus is almost exclusively on what we might term ‘sexual beauty’. 

Yet, if beauty is indeed in the ‘in the eye of the beholder’, then sexiness is surely located in a different part of the male anatomy, but equally subjective in nature. 

Indeed, as I shall discuss below, even in the context of mate preferences, ‘sexiness’ and ‘beauty’ are hardly synonyms. As an illustration, Etcoff herself quotes that infamous but occasionally insightful pseudo-scientist and all-round charlatan, Sigmund Freud, whom she quotes as observing:  

The genitals themselves, the sight of which is always exciting, are nevertheless hardly ever judged to be beautiful; the quality of beauty seems, instead, to attach to certain secondary sexual characters” (p19: quoted from Civilization and its Discontents). 

Empirical Research 

Of the many books that have been written about the evolutionary psychology of sexual attraction (and I say this as someone who has read, at one time or another, a good number of them), a common complaint is that they are full of untested, or even untestable, speculation – i.e. what that other infamous scientific charlatan Stephen Jay Gould famously referred to as just so stories

This is not a criticism that could ever be levelled at Nancy Etcoff’s ‘Survival of the Prettiest’. On the contrary, as befits Etcoff’s background as a working scientist (not a mere journalist or popularizer), it is, from start to finish, it is full of data from published studies, demonstrating, among other things, the correlates of physical attractiveness, as well as the real-world payoffs associated with physical attractiveness (what is sometimes popularly referred to as ‘lookism’). 

Indeed, in contrast to other scientific works dealing with a similar subject-matter, one of my main criticisms of this otherwise excellent work would be that, while rich in data, it is actually somewhat deficient in theory. 

Youthfulness, Fertility, Reproductive Value and Attractiveness 

A good example of this deficiency in theory is provided by Etcoff’s discussion of the relationship between age and attractiveness. Thus, one of the main and recurrent themes of ‘Survival of the Prettiest’ is that, among women, sexual attractiveness is consistently associated with indicators of youth. Thus, she writes: 

Physical beauty is like athletic skill: it peaks young. Extreme beauty is rare and almost always found, if at all, in people before they reach the age of thirty-five” (p63). 

Yet Etcoff addresses only briefly the question of why it is that youthful women or girls are perceived as more attractive – or, to put the matter more accurately, why it is that males are sexually and romantically attracted to females of youthful appearance. 

Etcoff’s answer is: fertility

Female fertility rapidly declines with age, before ceasing altogether with menopause

There is, therefore, in Darwinian terms, no benefit in a male being sexually attracted to an older, post-menopausal female, since any mating effort expended would be wasted, as any resulting sexual union could not produce offspring. 

As for the menopause itself, this, Etcoff speculates, citing scientific polymath, popularizer and part-time sociobiologist Jared Diamond, evolved because human offspring enjoy a long period of helpless dependence on their mother, without whom they cannot survive. 

Therefore, after a certain age, it pays women to focus on caring for existing offspring, or even grandchildren, rather than producing new offspring whom, given their own mortality, they will likely not be around long enough to raise to maturity (p73).[2]

This theory has sometimes been termed the grandmother hypothesis.

However, the decline in female fertility with age is perhaps not sufficient to explain the male preference for youth. 

After all, women’s fertility is said to peak in their early- to mid-twenties.[3]

However, men’s (and boy’s) sexual interest, if anything, seems to peak in respect of females, if anything, somewhat younger, namely in their late-teens (Kenrick & Keefe 1992). 

To explain this, Douglas Kenrick and Richard Keefe propose, following a suggestion of Donald Symons, that this is because girls at this age, while less fertile, have higher reproductive value, a concept drawn from ecology, population genetics and demography, which refers to an individual’s expected future reproductive output given their current age (Kenrick & Keefe 1992). 

Reproductive value in human females (and in males too) peaks just after puberty, when a girl first becomes capable of bearing offspring. 

Before then, there is always the risk she will die before reaching sexual maturity; after, her reproductive value declines with each passing year as she approaches menopause. 

Thus, Kenrick and Keefe, like Symons before them, argue that, since most human reproduction occurs within long-term pair-bonds, it is to the evolutionary advantage of males to form long-term pair-bonds with females of maximal reproductive value (i.e. mid to late teens), so that, by so doing, they can monopolize the entirety of that woman’s reproductive output over the coming years. 

Yet the closest Etcoff gets to discussing this is a single sentence where she writes: 

Men often prefer the physical signs of a woman below peak fertility (under age twenty). Its like signing a contract a year before you want to start the job” (p72). 

Yet the theme of indicators of youth being a correlate of female attractiveness is a major theme of her book. 

Thus, Etcoff reports that, in a survey of traditional cultures: 

The highest frequency of brides was in the twelve to fifteen years of age category… Girls at this age are preternaturally beautiful” (p57). 

It is perhaps true that “girls at this age are preternaturally beautiful” – and Etcoff, being female, can perhaps even get away with saying this without being accused of being a pervert or ‘paedophile’ for even suggesting such a thing. 

Nevertheless, this age “twelve to fifteen” seems rather younger than most men’s, and even most teenage boys, ideal sexual partners, at least in western societies. 

Thus, for example, Kenrick and Keefe inferred from their data that around eighteen was the preferred age of sexual partner for most males, even those somewhat younger than this themselves.[4]

Of course, in primitive, non-western cultures, women may lose their looks more quickly, due to inferior health and nutrition, the relative unavailability of beauty treatments and because they usually undergo repeated childbirth from puberty onward, which takes a toll on their health and bodies. 

On the other hand, however, obesity is more prevalent in the West, decreases sexual attractiveness and increases with age. 

Moreover, girls in the west now reach puberty somewhat earlier than in previous centuries, and perhaps earlier than in the developing world, probably due to improved nutrition and health. This suggests that females develop secondary sexual characteristics (e.g. large hips and breasts) that are perceived as attractive because they are indicators of fertility, and hence come to be attractive to males, rather earlier than in premodern or primitive cultures. 

Perhaps Etcoff is right that girls “in the twelve to fifteen years of age category… are preternaturally beautiful” – though this is surely an overgeneralization and does not apply to every girl of this age. 

However, if ‘beauty’ peaks very early, I suspect ‘sexiness’ peaks rather later, perhaps late-teens into early or even mid-twenties. 

Thus, the latter is dependent on secondary sexual characteristics that develop only in late-puberty, namely larger breasts, buttocks and hips

Thus, Etcoff reports, rather disturbingly, that: 

When [the] facial proportions [of magazine cover girls] are fed into a computer, it guesstimates their age to be between six and seven years of age” (p151; citing Jones 1995). 

But, of course, as Etcoff is at pains to emphasize in the next sentence, the women pictured do not actually look like they are of this age, either in their faces let alone their bodies. 

Instead, she cites Douglas Jones, the author of the study upon which this claim is based, as arguing that the neural network’s estimate of their age can be explained by their display of “supernormal stimuli”, which she defines as “attractive features… exaggerated beyond proportions normally found in nature (at least in adults)” (p151). 

Yet much the same could be said of the unrealistically large, surgically-enhanced breasts favored among, for example, glamour models. These abnormally large breasts are likewise an example of “supernormal stimuli” that may never be found naturally, as suggested by Doyle & Pazhoohi (2012)

But large breasts are indicators of sexual maturity that are rarely present in girls before their late-teens. 

In other words, if the beauty of girls’ faces peaks at a very young age, the sexiness of their bodies peaks rather later. 

Perhaps this distinction between what we can term ‘beauty’ and ‘sexiness’ can be made sense of in terms of a distinction between what David Buss calls short-term and long-term mating strategies

Thus, if fertility peaks in the mid-twenties, then, in respect of short-term mating (i.e. one-night stands, casual sex, hook-ups and other one-off sexual encounters), men should presumably prefer partners of a somewhat greater age than their preferences in respect of long-term partners – i.e. of maximal fertility rather than maximum reproductive value – since in the case of short-term mating strategies there is no question of monopolizing the woman or girl’s long-term future reproductive output. 

In contrast, cues of beauty, as evinced by relatively younger females, might trigger a greater willingness for males to invest in a long-term relationship. 

This ironically suggests, contrary to contemporary popular perception, males’ sexual or romantic interest in respect of relatively younger women and girls (i.e. those still in their teens) would tend to reflect more ‘honourable intentions’ (i.e. more focussed on marriage or a long-term relationship rather than mere casual sex) than does their interest in older women. 

However, as far as I am aware, no study has ever demonstrated differences in men’s preferences regarding the preferred age-range of their casual sex partners as compared to their preferences in respect of longer-term partners. This is perhaps because, since commitment-free casual sex is almost invariably a win-win situation for men, and most men’s opportunities in this arena likely to be few and far between, there has been little selection acting on men to discriminate at all in respect of short-term partners. 

Are There Sex Differences in Sexiness? 

Another major theme of ‘Survival of the Prettiest’ is that the payoffs for good-looks are greater for women than for men. 

Beauty is most obviously advantageous in a mating context. But women convert this advantage into an economic one through marriage. Thus, Etcoff reports: 

The best-looking girls in high school are more than ten times as likely to get married as the least good-looking. Better looking girls tend to ‘marry up’, that is, marry men with more education and income then they have” (p65; see also Udry & Eckland 1984; Hamermesh & Biddle 1994). 

However, there is no such advantage accruing to better-looking male students. 

On the hand, according to Catherine Hakim, in her book Erotic Capital: The Power of Attraction in the Boardroom and the Bedroom (which I have reviewed here, here and here) in the workplace, the wage premium associated with being better looking is actually, perhaps surprisingly, greater for men than for women. 

For Hakim herself: 

This is clear evidence of sex discrimination… as all studies show women score higher than men on attractiveness” (Money, Honey: p246). 

However, as I explain in my review of her book, the better view is that, since beauty opens up so many other avenues to social advancement for women, notably through marriage, relatively more beautiful women corresponding reduce their work-effort in the workplace since they have need of pursuing social advancement through their careers when they can far more easily achieve it through marriage. 

After all, by bother to earn money when you can simply marry it instead. 

According to Etcoff, there is only one sphere where being more beautiful is actually disadvantageous for women, namely in respect of same-sex friendships: 

Good looking women in particular encounter trouble with other women. They are less liked by other women, even other good-looking women” (p50; citing Krebs & Adinolfy 1975). 

She does not speculate as to why this is so. An obvious explanation is envy and dislike of the sexual competition that beautiful women represent. 

However, an alternative explanation is perhaps that beautiful women do indeed come to have less likeable personalities. Perhaps, having grown used to receiving preferential treatment from and being fawned over by men, beautiful women become entitled and spoilt. 

Men might overlook these flaws on account of their looks, but, other women, immune to their charms, may be a different story altogether.[5]

All this, of course, raises the question as to why the payoffs for good looks are so much greater for women than for men? 

Etcoff does not address this, but, from a Darwinian perspective, it is actually something of a paradox which I have discussed previously

After all, among other species, it is males for whom beauty affords a greater payoff in terms of the ultimate currency of natural selection – i.e. reproductive success. 

It is therefore male birds who usually evolve more beautiful plumages, while females of the same species are often quite drab, the classic example being the peacock and peahen

The ultimate evolutionary explanation for this pattern is called Bateman’s principle, later formalized by Robert Trivers as differential parental investment theory (Bateman 1948; Trivers 1972). 

The basis of this theory is this: Females must make a greater minimal investment in offspring in order to successfully reproduce. For example, among humans, females must commit themselves to nine months pregnancy, plus breastfeeding, whereas a male must contribute, at minimum, only a single ejaculate. Females therefore represent the limiting factor in mammalian reproduction for access to whom males compete. 

One way in which they compete is by display (e.g. lekking). Hence the evolution of the elaborate tail of the peacock

Yet, among humans, it is females who seem more concerned with using their beauty to attract mates. 

Of course, women use makeup and clothing to attract men rather than growing or evolving long tails. 

However, behavior is no less subject to selection than morphology, so the paradox remains.[6]

Indeed, the most promising example of a morphological trait in humans that may have evolved primarily for attracting members of the opposite sex (i.e. a ‘peacock’s tail’) is, again, a female trait – namely, breasts

This is, of course, the argument that was, to my knowledge, first developed by ethologist Desmond Morris in his book The Naked Ape, which I have reviewed here, and which I discuss in greater depth here

As Etcoff herself writes: 

Female breasts are like no others in the mammalian world. Humans are the only mammals who develop rounded breasts at puberty and keep them whether or not they are producing milk… In humans, breast size is not related to the amount or quality of milk that the breast produces” (p187).[7]

Instead, human breasts are, save during pregnancy and lactation, composed predominantly of, not milk, but fat. 

This is in stark contrast to the situation among other mammals, who develop breasts only during pregnancy. 

Breasts are not sex symbols to other mammals, anything but, since they indicate a pregnant or lactating and infertile female. To chimps, gorillas and orangutans, breasts are sexual turn-offs” (p187). 

Why then does sexual selection seem, at least on this evidence, to have acted more strongly on women than men? 

Richard Dawkins, in The Selfish Gene (which I have reviewed here), was among the first to allude to this anomaly, lamenting: 

What has happened in modern western man? Has the male really become the sought-after sex, the one that is in demand, the sex that can afford to be choosy? If so, why?” (The Selfish Gene: p165). 

Yet this is surely not the case with regard to casual sex (i.e. hook-ups and one-night stands). Here, it is very much men who ardently pursue and women who are sought after. 

For example, in one study at a University campus, 72% of male students agreed to go to bed with a female stranger who propositioned them to this effect, yet not a single one of the 96 females approached agreed to the same request from a male stranger (Clark and Hatfield 1989). 

(What percentage of the students sued the university for sexual harassment was not revealed.) 

Indeed, patterns of everything from prostitution to pornography consumption confirm this – see The Evolution of Human Sexuality (which I have reviewed here). 

Yet humans are unusual among mammals in also forming long-term pair-bonds where male parental investment is the norm. Here, men have every incentive to be as selective as females in their choice of partner. 

In particular, in Western societies practising what Richard Alexander called socially-imposed monogamy (i.e. where there exist large differentials in male resource holdings, but polygynous marriage is unlawful) competition among women for exclusive rights to resource-abundant alpha males may be intense (Gaulin and Boser 1990). 

In short, the advantage to a woman in becoming the sole wife of a multi-millionaire is substantial. 

This, then, may explain the unusual intensity of sexual selection among human females. 

Why, though, is there not evidence of similar sexual selection operating among males? 

Perhaps the answer is that, since, in most cultures, arranged marriages are the norm, female choice actually played little role in human evolution. 

As Darwin himself observed in The Descent of Man as an explanation as to why intersexual selection seems, unlike among most other species, to operated more strongly on human females than on men:

Man is more powerful in body and mind than woman, and in the savage state he keeps her in a far more abject state of bondage than does the male of any other animal; therefore it is not surprising that he should have gained the power of selection” (The Descent of Man).

Instead, male mating success may have depended less upon what Darwin called intersexual selection and more upon intrasexual selection – i.e. less upon female choice and more upon male-male fighting ability (see Puts 2010). 

Male Attractiveness and Fighting Ability 

Paradoxically, this is reflected even in the very traits that women find attractive in men. 

Thus, although Etcoff’s book is titled ‘The Evolution of Prettiness’, and ‘prettiness’ is usually an adjective applied to women, and, when applied to men, is—perhaps tellingly—rarely a complement, Etcoff does discuss male attractiveness too.  

However, Etcoff acknowledges that male attractiveness is a more complex matter than female attractiveness: 

We have a clearer idea of what is going on with female beauty. A handsome male turns out to be a bit harder to describe, although people reach consensus almost as easily when they see him” (p155).[8]

Yet what is notable about the factors that Etcoff describes as attractive among men is that they all seem to be related to fighting ability. 

This is most obviously true of height (p172-176) and muscularity (p176-80). 

Indeed, in a section titled “No Pecs, No Sex”, though she focuses on the role of pectoral muscles in determining attractiveness, Etcoff nevertheless acknowledges: 

Pectoral muscles are the human male’s antlers. Their weapons of war” (p177). 

Thus, height and muscularity have obvious functional utility. 

This in stark contrast to traits such as the peacock’s tail, which are often a positive handicap to their owner. Indeed, one influential theory of sexual selection contends that it is precisely because they represent a handicap that they have evolved as a sexually-selected fitness indicator, because only a genetically superior male is capable of bearing the handicap of such an unwieldy ornament, and hence possession of such a handicap is paradoxically an honest signal of health. 

Yet, if men’s bodies have evolved more for fighting than attracting mates, the same is perhaps less obviously true of their faces. 

Thus, anthropologist David Puts proposes: 

Even [male] facial structure may be designed for fighting: heavy brow ridges protect eyes from blows, and robust mandibles lessen the risk of catastrophic jaw fractures” (Puts 2010: p168). 

Indeed, looking at the facial features of a highly dominant, masculine male face, like that of Mike Tyson, for example, one gets the distinct impression that, if you were foolish enough to try punching it, it would likely do more damage to your hand than to his face. 

Thus, if some faces are, as cliché contends, highly ‘punchable’, then others are presumably at the opposite end of this spectrum. 

This also explains some male secondary sexual characteristics that otherwise seem anomalous, for example, beards. These have actually been found in some studies “to decrease attractiveness to women, yet have strong positive effects on men’s appearance of dominance” (Puts 2010: p166). 

David Puts concludes: 

Men’s traits look designed to make men appear threatening, or enable them to inflict real harm. Men’s beards and deep voices seem designed specifically to increase apparent size and dominance” (Puts 2010: p168). 

Interestingly, Etcoff herself anticipates this theory, writing: 

Beautiful ornaments [in males] develop not just to charm the opposite sex with bright colors and lovely songs, but to intimidate rivals and win the intrasex competition—think of huge antlers. When evolutionists talk about the beauty of human males, they often refer more to their weapons of war than their charms, to their antlers rather than their bright colors. In other words, male beauty is thought to have evolved at least partly in response to male appraisal” (p74) 

Of course, these same traits are also often attractive to females. 

After all, if a tall muscular man has higher reproductive success because he is better at fighting, then it pays women to preferentially mate with tall, muscular men so that their male offspring will inherit these traits and hence themselves have high reproductive success, helping the spread the women’s own genes by piggybacking on the superior male’s genes.  

This is a version of sexy son theory

In addition, males with fighting prowess are better able to protect and provision their mates. 

However, this attractiveness to females is obviously secondary to the primary role in male-male fighting. 

Moreover, Etcoff admits, highly masculine faces are not always attractive. 

Thus, unlike the “supernormal” or “hyperfeminine” female faces that men find most attractive in women, women rated “hypermasculine” faces as less attractive (p158). This, she speculates, is because they are perceived as overaggressive and unlikely to invest in offspring

As to whether such men are indeed less willing to invest in offspring, this Etcoff does not discuss and there appears to be little evidence on the topic. But the association of testosterone with both physiological and psychological masculinization suggests that the hypothesis is at least plausible

Etcoff concludes: 

For men, the trick is to look masculine but not exaggeratedly masculine, which results in a ‘Neanderthal’ look suggesting coldness or cruelty” (p159). 

Examples of males with perhaps overly masculine faces are perhaps certain boxers, who tend to have highly masculine facial morphology (e.g. heavy brow ridges, deep set eyes, wide muscular jaws), but are rarely described as handsome. 

For example, I doubt anyone would ever call Mike Tyson handsome. But, then, no one would ever call him exactly ugly either – at least not to his face. 

An extreme example might be the Russian boxer Nikolai Valuev, whose extreme neanderthal-like physiognomy was much remarked on. 

Another example that sprung to mind was the footballer Wayne Rooney (also, perhaps not uncoincidentally, said to have been a talented boxer) who, when he first became famous, was immediately tagged by the newspapers, media and comedians as ugly despite – or indeed because of – his highly masculine, indeed thuggish, facial physiognomy

Likewise, Etcoff reports that large eyes are perceived as attractive in men, but these are a neotenous trait, associated with both immature infants and indeed with female beauty (p158). 

This odd finding Etcoff attributes to the fact that large eyes, as an infantile trait, evoke women’s nurturance, a trait that evolved in the context of parental investment rather than mate choice

Yet this is contrary to the general principle in evolutionary psychology of modularity of mind and the domain specificity of psychological adaptations, whereby it is assumed that that psychological adaptations for mate choice and for parental investment represent domain-specific modules with little or no overlap. 

Clearly, for psychological adaptations in one of these domains to be applied in the other would result in highly maladaptive behaviours, such as sexual attraction to infants and to your own close biological relatives.[9]

In addition to being more complex and less easy to make sense of than female beauty, male physical attractiveness is also of less importance in determining female mate choice than is female beauty in male mate choice

In particular, she acknowledges that male status often trumps handsomeness. Thus, she quotes a delightfully cynical, not especially poetic, line from the ancient Roman poet Ovid, who wrote: 

Girls praise a poem, but go for expensive presents. Any illiterate oaf can catch their eye, provided he’s rich” (quoted: p75). 

A perhaps more memorable formulation of the same idea is quoted on the same page from a less illustrious source, namely boxing promoter, numbers racketeer and convicted killer Don King, on a subject I have already discussed, namely the handsomeness (or not) of Mike Tyson, King remarking: 

Any man with forty two million looks exactly like Clark Gable” (quoted: p75). 

Endnotes

[1] I perhaps belabor this rather obvious point only because one prominent evolutionary psychologist, Satoshi Kanazawa, argues that, since many aspects of beauty standards are cross-culturally universal, beauty standards are not ‘in the eye of the beholder’. I agree with Kanazawa on the substantive issue that beauty standards are indeed mostly cross-culturally universal among humans (albeit not entirely so). However, I nevertheless argue, perhaps somewhat pedantically, that beauty remains strictly in the ‘eye of the beholder’, but it is simply that the ‘eye of the beholder’ (and the brain to which is attached) has been shaped by a process of natural selection so as to make different humans share the same beauty standards. 

[2] While Jared Diamond has indeed made many original contributions to many fields, this idea does not in fact originate with him, even though Etcoff oddly cites him as a source. Indeed, as far as I am aware, it is even especially associated with Diamond. Instead, it may actually originatea by another, lesser known, but arguably even more brilliant evolutionary biologist, namely George C Williams (Williams 1957). 

[3] Actually, pregnancy rates peak surprisingly young, perhaps even disturbingly young, with girls in their mid- to late-teens being most likely to become pregnant from any single act of sexual intercourse, all else being equal. However, the high pregnancy rates of teenage girls are said to be partially offset by their greater risk of birth complications. Therefore, female fertility is said to peak among women in their early- to mid-twenties.

[4] This Kenrick and Keefe inferred from, among other evidence, an analysis of lonely hearts advertisements, wherein, although the age of the female sexual/romantic partner sought was related to the advertised age of the man placing the ad (which Kenrick and Keefe inferred was a reflection of the fact that their own age delimited the age-range of the sexual partners whom they would be able to attract, and whom it would be socially acceptable for them to seek out) nevertheless the older the man, the greater the age-difference he sought in a partner. In addition, they reported evidence of surveys suggesting that, in contrast to older men, younger teenage boys, in an ideal world, actually preferred somewhat older sexual partners, suggesting that the ideal age of sexual partner for males of any age was around eighteen years of age (Kenrick & Keefe 1992).

[5] Etcoff also does not discuss whether the same is true of exceptionally handsome men – i.e. do exceptionally handsome men, like beautiful women, also have problems maintaining same-sex friendships. I suspect that this is not so, since male status and self-esteem is not usually based on handsomeness as such – though it may be based on things related to handsomeness, such as height, athleticism, earnings, and perceived ‘success with women’. Interestingly, however, French novelist Michel Houellebecq argues otherwise in his novel, Whatever, in which, after describing the jealousy of one of the main characters, the short ugly Raphael Tisserand, towards an particularly handsome male colleague, writes: 

Exceptionally beautiful people are often modest, gentle, affable, considerate. They have great difficulty in making friends, at least among men. They’re forced to make a constant effort to try and make you forget their superiority, be it ever so little” (Whatever: p63) 

[6] Thus, in other non-human species, behaviour is often subject to sexual selection, in, for example, mating displays, or the remarkable, elaborate and often beautiful, but non-functional, nests built by male bowerbirds, which Geoffrey Miller sees as analogous to human art. 

[7] An alternative theory for the evolution of human breasts is that they evolved, not as a sexually selected ornament, but rather as a storehouse of nutrients, analogous to the camel’s humps, upon which women can draw during pregnancy. On this view, the sexual dimorphism of their presentation (i.e. the fact that, although men do have breasts, they are usually much less developed than those of women) reflects, not sexual selection, but rather the calaric demands of pregnancy. 
However, these two alternative hypotheses are not mutually incompatible. On the contrary, they may be mutually reinforcing. Thus, Etcoff herself mentions the possibility that breasts are attractive precisely because: 

Breasts honestly advertise the presence of fat reserves needed to sustain a pregnancy” (p178.) 

On this view, men see fatty breasts as attractive in a sex partner precisely because only women with sufficient reserves of fat to grow large breasts are likely to be capable of successfully gestating an infant for nine months. 

[8] Personally, as a heterosexual male, I have always had difficulty recognizing ‘handsomeness’ in men, and I found this part of Etcoff’s book especially interesting for this reason. In my defence, this is, I suspect, partly because many rich and famous male celebrities are celebrated as ‘sex symbols’ and described as ‘handsome’ even though their status as ‘sex symbols’ owes more to the fact they are rich and famous than their actual looks. Thus, male celebrities sometimes become sex symbols despite their looks, rather than because of them. Many famous rock stars, for example, are not especially handsome but nevertheless succeed in becoming highly promiscuous and much sought after by women and girls as sexual and romantic partners. In contrast, men did not suddenly start idealizing fat or physically unattractive female celebrities as sexy and beautiful simply because they are rich famous celebrities.
Add to this the fact that much of what passes for good looks in both sexes is, ironically, normalness – i.e. a lack of abnormalities and averageness – and identifying which men women consider ‘handsome’ had, before reading Etcoff’s book, always escaped me.
However, Etcoff, for her part, might well call me deluded. Men, she reports, only claim they cannot tell which men are handsome and which are not, perhaps to avoid being accused of homosexuality

Although men think they cannot judge another man’s beauty, the agree among themselves and with women about which men are the handsomest” (p138). 

Nevertheless, there is indeed some evidence that judging male handsomeness is not as clear cut as Etcoff seems to suggests. Thus, it has been found that, not only do men claim to have difficulty telling handsome men from ugly men, but also women themselves are more likely to disagree among themselves about the physical attractiveness of members of the opposite sex as compared to men (Wood & Brumbaugh 2009Wake Forest University 2009). 
Indeed, not only do women not always agree with one another regarding the attractiveness of men, sometimes they can’t even agree with themselves. Thus, Etcoff reports: 

A woman makes her evaluations of men more slowly, and if another woman offers a different opinion, she may change her mind” (p76). 

This indecisiveness, for Etcoff, actually makes good evolutionary sense:

If women take a second look, compare notes with other women, or change their minds after more thought, it is not out of indecisiveness but out of wisdom. Mate choice is not just about fertility—most men are fertile most or all of their lives—but about finding a helpmate to bring up the baby” (p77). 

Another possible reason why women may consult other women as to whether a given man is attractive or not is sexy son theory
On this view, it pays for women to mate with men who are perceived as attractive by other women because then any offspring whom they bear by these men will likely inherit the very traits that made the father attractive to women, and hence themselves be attractive to women and hence be successful in spreading the woman’s own genes to subsequent generations. 
In other words, being attractive to other women is itself an attractive trait in a male. However, sexy son theory is not discussed by Etcoff.

[9] Another study discussed by Etcoff also reported anomalous results, finding that women actually preferred somewhat feminized male faces over both masculinized and average male faces (Perrett et al 1998). However, Etcoff cautions that: 

The Perrett study is the only empirical evidence to date that some degree of feminization may be attractive in a man’s face” (p159). 

Other studies concur that male faces that are somewhat, but not excessively, masculinized as compared to the average male face are preferred by women. 
However, one study published just after the first edition of ‘Survival of the Prettiest’ was written, holds the possibility of reconciling these conflicting findings. This study reported cyclical changes in female preferences, with women preferring more masculinized faces only when they are in the most fertile phase of their cycle, and at other times preferring more feminine features (Penton-Voak & Perrett 2000). 
This, together with other evidence, has been controversially interpreted as suggesting that human females practice a so-called dual mating strategy, preferring males with more feminine faces, supposedly a marker for a greater willingness to invest in offspring, as social partners, while surreptitiously attempting to cuckold these ‘beta providers’ with DNA from high-T alpha males, by preferentially mating with the latter when they are most likely to be ovulating (see also Penton-Voak et al 1999Bellis & Baker 1990). 
However, recent meta-analyses have called into question the evidence for cyclical fluctuations in female mate preferences (Wood et al 2014; cf. Gildersleeve et al 2014), and it has been suggested that such findings may represent casualties of the so-called replication crisis in psychology
While the intensity of women’s sex drive does indeed seem to fluctuate cyclically, the evidence for more fine-grained changes in female mate preferences should be treated with caution. 

References 

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